A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. Trademarks, service marks and trade names create a "brand" in the marketplace. They are among the most valuable and most relied-upon assets of both growth-oriented and established businesses. Businesses with distinctive brands accomplish sales objectives in less time and with less cost than others. Exclusive, consistent use is essential to obtaining recognition in the marketplace.
What does a trademark do?
Secure Exclusive Use to Build a Brand. Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademark protection hinders the efforts of unfair competitors, such as counterfeiters, to use similar distinctive signs to market inferior or different products or services. Trademark protection seeks to establish exclusive use in the marketplace of words, phrases, symbols, slogans, devices and, with a few exceptions, other forms of conveying information that identify and distinguish goods or services offered, sponsored or approved by the trademark owner. Marks identifying and distinguishing services are typically referred to as Service Marks. Trademarks should be registered with the Trademark Office to be protected. Trademark protection is for an indefinite period of time and should be renewed every 10 years.
What we offer?
KHIP counsels and assists clients in selecting and securing trademarks for key product and service offerings. Thus, efficiently protecting their brands. KHIP protects and enforces trademarks as to hinder the effort of unfair competitors, such as counterfeiters, to use similar distinctive signs to market inferior or different products or services.
We assist clients to build their brands and reduce the risk of dilution of their brands through appropriate measures to control the use of such brands.