What is a Trademark?

A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product.

Trademarks, service marks and trade names create a "brand" in the marketplace. They are among the most valuable and most relied-upon assets of both growth-oriented and established businesses. Businesses with distinctive brands accomplish sales objectives in less time and with less cost than others. Exclusive, consistent use is essential to obtaining recognition in the marketplace.